“Brew City Classics: A Modern Throwback”

For this project, I created a cohesive Brewer's illustration concept designed for merchandise, blending the charm of 1950s cartoon-style illustration with a fresh, modern color palette. The goal was to attract a new, younger audience to the Brewer's community while honoring the cultural icons and deep-rooted Wisconsin pride that defines the team's identity. Inspired by modern design simplicity, I developed graphic elements and icons that are not only visually nostalgic but also flexible in layout—allowing for dynamic adaptation across various merch items. This project served as a creative fusion of my illustration and graphic design skills, emphasizing both storytelling and brand appeal through thoughtful, era-inspired visuals.