“Summerfest Merchandise Design”

During my time as a Graphic Design Assistant for Summerfest, I collaborated with my Graphic Design Manager to adapt one of my previous sticker designs into simplified versions for official event merchandise. This project allowed me to see my work come to life on a sweater in the merch store on the festival grounds—an incredibly rewarding moment as a young designer. It was a proud milestone to see my designs worn and used by the public, contributing to the visual identity of such a major Milwaukee event.